The Backlot: Tyga Test Drives My Tesla

Before filming with Justin Bieber in November 2013, Tyga took my new Tesla for a spin.   It was November 2013 when Tyga and Justin Bieber headed down to Thunder Studios to film the video for their single “Wait for a Minute”. The studio phones started running hot that morning after the “Beliebers” caught wind…

A Content Revolution

By Rodric David 9 June 2016 A tipping point was reached in 2015 when consumers spent more time engaged on mobile devices (198 minutes per day) than they spent watching programming on television (168 minutes per day). I find it extraordinary that this fact remains largely under reported in the mainstream media, as it is…

THE BACKLOT: ROBBIE MADDISON

By Rodric David   Last August, legendary Australian motorcycle stunt rider Robbie Maddison spent the day at Thunder Studios filming for a Kia campaign with Blake Griffin. Maddo is probably best known to American audiences for breaking the world record for distance jumping live on ESPN on the 40th anniversary of Evel Knieval’s jump over…

Big Media is Missing the Big Picture, but it’s Not Too Late

Mathew Ball’s excellent article explores the failure of traditional media companies to recognize pressing risks to their businesses due to the upheaval in content distribution systems. The article makes the argument that technological changes are driving a wholesale shift in content distribution infrastructure. I’ve also addressed this topic in an article of my own.   Mr….

Paywalls and Gaming: The Canary in the Coal Mine?

Paywalls in Gaming could predict the future of the entire content business. Blocking audiences from exploring content through subscription paywalls can be a double edged sword. There has been enormous consumer backlash against subscription fees (over $100/ year) for Xbox Live and PSN, and it took years for irate Xbox owners to actually be able…

DISTRIBUTION 101: A Very Brief History of Civilization

This is the first of a three-part series by Rodric David For over 5000 years technological advances that disrupt and improve the efficiency of the distribution of goods, services, and information have spurred the advancement of civilization.  Written language is believed to have been invented in Mesopotamia around 3200 BC creating the first method of recording…

DISTRIBUTION 102: Media, Movies, and Mobiles

This is the second of a three-part series by Rodric David Historically we have viewed distribution primarily as the physical movement of goods. This changed in 1440 with the invention of the Printing Press by Johannes Gutenberg which enabled knowledge and information to be distributed on a large scale. The printing press was the foundation…