Great content? That’s only the half of it.

The next ten years of wealth creation in media will equally be determined by mastery of emerging platforms.

By Rodric David

Rodric David under a massive Fischer Light at Thunder Studios.
Rodric David under a massive Fischer Light at Thunder Studios.
Rodric David is the Chairman and CEO of Thunder Studios.
Rodric David is the Chairman and CEO of Thunder Studios.

OVUM, a leading analyst house across converging media, telecoms, and IT markets, recently released its research analysis on the coming 10 years in the media business from the consumer perspective. Based on the content of Rob Gallagher’s piece in Ovum, I think we can expect that the next decade of wealth creation in media will be focused on the content creators who maximize the technological capacity of mobile devices to engage audiences in new and innovative ways.

Lets cut right to a few of the highlights of the post: Media and entertainment revenue is forecast to grow 43% up to 1.6 trillion by 2025, and in that time digital media’s share of that pie is expected to triple from 12% to 41%. Paid media services won’t go under, but advertising will overtake them as the primary revenue source, $680 billion of it coming from digital. Lastly, the big winners will be those platforms, content creators, and content providers who leverage big data to inform the course of their creative pipeline.

When we reflect this question back to 2005, monoliths like facebook, youtube, netflix, twitter and even the iphone were either non-existent or negligible. But now, they form the Stonehenge the stars move around.  As time lapses, content creators and providers need not have an exact plan to handle the  eruptions of future unknowns, but rather, adopt core principles around user experience and mobile platforms, which can both adapt to change and yet appeal to those eternal human constants: Emotions and Time. There is no truer statement than ‘Content is King’, and the content that rises to the top can come from anyone, anywhere.

Continue reading at my blog

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