Big Media is Missing the Big Picture, but it’s Not Too Late

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Mathew Ball’s excellent article explores the failure of traditional media companies to recognize pressing risks to their businesses due to the upheaval in content distribution systems. The article makes the argument that technological changes are driving a wholesale shift in content distribution infrastructure. I’ve also addressed this topic in an article of my own.

 

Rodric David is the Chairman and CEO of Thunder Studios.
Rodric David is the Chairman and CEO of Thunder Studios.

Mr. Ball coins the phrase ‘attention infrastructure’ to define the pathway for traditional media companies to focus future investment strategies on the complete adoption of modern OTT (Over-The-Top) distribution. He argues that this would drive online engagement and encourage direct-to-viewer relationships that would ultimately bolster their attention footprint. I agree with the summation that traditional media conglomerates ignore significant threats to their businesses in a failing effort to preserve traditional linear/cable TV distribution models and that their digital endeavors to date amount to nothing more than set dressing.

Continue reading at my blog

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